IMPORTANCE OF SOCIAL MEDIA
Social media such as Facebook, Twitter. Have become powerful marketing and communication tools. We think that using these channels to communicate with your customers is a good way. These websites offer small & medium-sized businesses, access to their clients never before available. Add content to your page as often as possible, and keep your customers up-do-date on all that is new and exciting.
With 400 Million users, Facebook is now the size of the country of Germany, and adding over 1/2 Million new users per day! Twitter is not very big but is also growing very fast. The phenomenal growth of these online trends. Reflects our compelling desire to connect with each other with common interests. AND it presents a whole new paradigm for communicating and selling online.
The old way of B2B and B2C are not as meaningful anymore. Social media can put a more informal, hip and personal face on an otherwise impersonal company. Many companies asked whether it was even worth the time and resources. Well that ship has sailed and it has become important to push your way through the online social media.
There are many other advantages of using social media to promote your business such as:
Helping potential customers who are surfing the Net find your website faster
Increasing traffic on your website and generate more online sales
Enabling you to find more leads and potential customers that you can and contact.
Staying ahead of your competition by making the most of every marketing opportunity.
Try to search out your competitors on the web to discover whether have a social media presence. Check Facebook or Twitter to see how many followers your competitors have for their business. If you find that other businesses in your industry are engaging in social media marketing, you also need to get active as well. You do not want your competitors to leave you in the dust, especially when social medial is free. A simple Facebook or Twitter page can attract thousands of more people to your website without you having to spend a time.
Everything online has surrounded the concept of building a group of cheerleaders that can vouch for your business. People like to feel that they are a part of something unique and special and that usually comes from being a part of a community. Community strength is a very powerful branding force that can grow a business on and offline.
Social media is an amazing way to grow an online brand. It takes only creativity, passion and consistency to keep things moving in the right direction. If you have not yet started the social media. Take the time to start thinking about a plan to enter the space and start building your online community.
The industry in which you are operating, social media can be an important part of your advertising and public relations. All business must have some kind of social media marketing platform. Engaged it should be once a week. Interacting on social media several times a week can increase the leads being directed to your website at little or no cost.
The reality is, people enjoy being part of a business that brands themselves. Studies have shown that customers in certain would rather give their money to a business with an active Facebook fan page rather than without. People tend to get that warm and fuzzy feeling when they see a business building a community for themselves.
Social media has become an important communication medium. Whether we like it or not, social media is here to stay. Social media is simply a type of technology. And as print, radio and TV became important mediums for advertisement. So will social media- really it already has! With the number of people active in social media becoming larger than the population of most countries. We are not looking at just a fad that will disappear soon. New frontier of possibilities for people and businesses alike we are faced with.
When discussing why social media is important. The aspect of “marketing reach” plays a big factor. If your business can reach people who were once out of reach. You have the opportunity to expand your network to people and places not available to you before. Every business has access to a new technology that is free, effective, and has a world-wide reach. So the question is now, “Why not engage in social media?”
Another reason why social media is important is because there is a personal interaction. When businesses and customers engage online, they are engaging not just with a business or company, but with real people!